Shares of Ronin Technologies soared on Thursday after the leading digital marketing technologies company announced that they are united with Samsung Electronics, America, the number one worldwide provider of commercial LCD displays. The two companies have teamed up to offer a breakthrough in digital signage solutions for retail, QSRs or any business looking to transform how they engage their customers and increase sales without the cost, complication and limitations of traditional digital signage.
The digital marketing solution will combine Wireless Ronin’s fourth generation RoninCast® software and Samsung’s Smart Signage Platform displays which include a built-in CPU that powers an Internet connection and a new open-source media player, allowing for cloud-based video playback and interactive content delivered by RoninCast software, without needing a separate device. Wireless Ronin’s RoninCast 4.0 software will enable Samsung displays to present vivid, engaging and dynamic content, including real-time data updates, custom industry content, and food service content like menus and coupons.
The collaboration has many benefits which include: Samsung's Smart Signage Platform interface enables RoninCast 4.0 software to gather information from the displays for better monitoring and support, including remote management of the player and displays, like controlling power, color, and other adjustments. Also, the combined platform takes advantage of features introduced in RoninCast 4.0 software, including omni-channel capabilities using HTML5 to push content to multiple channels and devices.
Shares of Ronin Technologies soared from $2.05 to $4.75 in Thursday trading, closing the day up at $4.28 with gains of roughly 108%. Earlier in the week the Company reported financial results for the fourth quarter and fiscal year ended December 31, 2012. Revenue was $6.7 million, with the recurring revenue portion increasing 22% to a record $2.0 million. The Company also reported record gross margin at 55% of total revenue and achieved lowest level of operating expenses since becoming a public company.